Jewson Civils Frazer approached CIB to help launch its multi utilities range to the market, offering a full and credible product range supporting both national and regional contractors across the country with water, power and gas solutions.

The overall aim was to introduce Jewson Civils Frazer to the market showcasing its national footprint, wide stock range and availability alongside the technical expertise and support the team can provide - raising awareness amongst both its existing customer base and prospect customers.

We developed a simple powerful creative with a central campaign line of ‘Three is the magic number’ (Gas, Power and Water being the 3 core elements of a full multi utilities product offering). This creative was rolled out across stand graphics, print advertising, posters, leaflets, emailers, web banners and social graphics.

Prior to the launch only one branch had a customer base trading in multi utility products. The campaign succeeded in raising awareness of the offer nationally enabling them to build a customer base which has resulted in all 24 branches now trading in multi-utilities – delighting the client.

"As a direct result of the campaign we have gained large sales growth across each of our branches led by our 3 key hub branches (Leeds, Wednesbury, Bellshill). We have also gained the opportunity to onboard new key suppliers and partners in the multi utilities arena which are key to growing our presence."

Sam Johnson, Marketing Campaigns Manager, Jewson Civils Frazer

Three is the magic number

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