We're delighted that ALL 6 of our submissions have been shortlisted at this year's Construction Marketing Awards.
Agency of the Year - CIB
PR Agency of the Year - CIB
Best use of Website - The Carey Group
Best use of Events and Live Marketing - RIW
Best use of Press & Public Relations - TradeHelp
Best Product Launch - TradeHelp
In 2017/2018 we have witnessed a real resurgence in clients embracing the full marketing mix, with brands seeking out CIB as a channel-neutral agency with proven creative flair. We are proud of our loyal client base, 47% of our clients have been with us for more than 5 years - and this, plus 20 new client wins, has resulted in the most successful year in CIB's 33 year history.
Clients trust in our honest approach and in-depth industry knowledge to devise bespoke campaigns that will achieve the best possible ROI and this has been further evidenced by our shortlisted client entries below.
The Carey Group
The website was the culmination of nearly two years work developing and delivering a broader branding strategy for the whole business that reflected the company's expertise and experience while ensuring a visual consistency across all nine business units within the group. A key objective for the website was promoting the group and its individual businesses as a fast-moving dynamic entity, winning and delivering a series of diverse, complicated, specialised projects, from major national infrastructure work to noteworthy regional developments. Since the launch of the new site in February 2018, users have increased by 56% and page views have increased by 59% compared to the old site.
Getting 207 architects and structural engineers to a technical seminar about subterranean projects and the role structural waterproofing played alongside a further 3,850 to the 2-month exhibition is no mean feat but that’s exactly what we achieved for RIW. Curated by The Built Environment Trust and RIW and titled ‘Welcome to the Underworld’, the joint exhibition in Gallery Two at The Building Centre was designed to offer exposure to RIW’s brand while also delivering practical networking opportunities – something it more than delivered on.
When TradeHelp approached us for help to launch its new app designed to enhance central heating installers’ businesses, we knew that a press event would be the best strategy to kick start the campaign. Six months of consistent exposure followed resulting in TradeHelp more than doubling its original target of app downloads. What’s more, during this time period, membership of TradeHelp’s Buying Group (an already established service) tripled.
We look forward to the Gala dinner on Thursday 29th November and sharing a drink with our clients, industry friends and competitors alike.