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CIB Blog

Event organisers need to up their game if we are keeping it virtual
Although the industry seems to be slowly going back to some sort of ‘normal’, I’m sure that in some form or another virtual events will be here to stay – if not necessarily to replace exhibitions and conferences but to sit alongside. I’m therefore hopeful that event organisers will take stock and evaluate what needs to be done to inject some much needed professionalism into how they are run.
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Is it time for construction marketers to rebuild trust in their communications?
I recently spoke at Changing Communications, a biennial event hosted by CIMCIG, which followed on the back of the Construction Media Index research to update people on some trends within construction communications. I looked into the subject area of information sources and the wide choice to choose from. An initial observation is that with much of this information now often freely available, as well as paid for, some are complaining of ‘information overload’. Add to this the fact that the quality of the information can differ widely, it is hard to know which information to trust.
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New beginnings for our northern team
Last month marked the start of an exciting new chapter with our northern team moving to offices in Neston, Cheshire. The northern office has been in existence over a decade now, when I started a whole new chapter in my life; I had just got married, relocated to the north west and started this second branch of CIB. What started as one person in a small serviced office, has evolved into a seven-strong team of experienced PR professionals, strategists, content providers and social media analysts – all passionate about what we do.
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