CIB Blog

Big On Promises, Great On Rhetoric But Long On Delivery… Sound Familiar?
It seems we find ourselves living in a time where people are able to promise the Earth, without having a plan in place to deliver on those promises – to say whatever they want to win and grab centre stage and worry about the ‘how’ later. This actually isn’t a commentary on modern politics but is an observation on how an increasing number of agencies appear to treat the pitch process.
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How Advertising Has Shaped Our Industry
There is an exhibition coming up in March 'The Festival of British Advertising', which will celebrate the very best of British creativity from the past 100 years. From the PG Chimps to the Smash Martians and the Cadbury’s drumming gorilla; from Lord Kitchener’s ‘Your Country Needs You’ to John Lewis’ Buster the boxer....
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