CIB Blog

Are you mixing it up enough?
CIB has consistently invested in its digital offer and we’ve certainly delivered some fantastic (and award winning) campaigns – from Channel Graham and STN to RIW, Metsec and DoorStop. Yet, one of my biggest bugbears is marketeers who’ve decided to ‘go digital’.
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Delightful And Insightful: The Dulux Academy And Me
I recently had the pleasure of completing a series on behalf of our client Dulux Trade for Professional Builder. The eight-part series, which focused on the Dulux Academy, allowed me to build close relationships with the people that make the Academy the primary painting and decorating learning provider in the UK whilst providing Dulux Trade with a double-page spread in each edition of the magazine.
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