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CIB Blog

WFH? Yes, or no?
As the UK is slowly returning to some kind of normal, are you and your colleagues? Are you already back in the office, or at least planning to in the near future? Has your company parked its planning until September, or are you currently negotiating how many days you can work from home to save yourself from a dreadful commute? Perhaps you’ve taken the brave step to flee the city for that country idyll, or convert your garden shed into a fully functioning WFH office? These seem to be the issues that are driving many organisations at the moment as they weigh-up their business needs in consultation with the needs of their employees.
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Event organisers need to up their game if we are keeping it virtual
Although the industry seems to be slowly going back to some sort of ‘normal’, I’m sure that in some form or another virtual events will be here to stay – if not necessarily to replace exhibitions and conferences but to sit alongside. I’m therefore hopeful that event organisers will take stock and evaluate what needs to be done to inject some much needed professionalism into how they are run.
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Is it time for construction marketers to rebuild trust in their communications?
I recently spoke at Changing Communications, a biennial event hosted by CIMCIG, which followed on the back of the Construction Media Index research to update people on some trends within construction communications. I looked into the subject area of information sources and the wide choice to choose from. An initial observation is that with much of this information now often freely available, as well as paid for, some are complaining of ‘information overload’. Add to this the fact that the quality of the information can differ widely, it is hard to know which information to trust.
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