CIB Blog

Making PR count for Makita
At CIB, we love working with clients of all sizes, but genuine industry-leaders, such as Makita present endless opportunities for exciting PR work. During 2020, we’ve worked with the company to raise its brand profile with trade professionals, with a particular emphasis on extolling the values of its cordless range.
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Rewarding BIM excellence
Each year, our Building Information Modelling (BIM) software client holds its annual UK Tekla Awards, which recognise those projects that exhibit real design innovation, pushing the boundaries of structural engineering and BIM. The initiative provides CIB with a great opportunity to develop wide-ranging content for Tekla – from the initial awards announcement, through to technical case study development of the winning entries, feature placement and social media content, ensuring consistent exposure across a prolonged period of time.
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Makita training day for search and rescue charity
I was recently asked to join the team at Makita at a training day for search and rescue charity S.A.R.A.I.D, to see for myself how the team uses Makita tools in the aftermath of natural disasters like earthquakes, tsunamis and landslides. To make it as realistic as possible, the training session was held at the Fire Service College in the Moreton-In-Marsh – and the S.A.R.A.I.D team really put Makita’s tools to the test.
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