I recently had the pleasure of completing a series on behalf of our client Dulux Trade for Professional Builder. The eight-part series, which focused on the Dulux Academy, allowed me to build close relationships with the people that make the Academy the primary painting and decorating learning provider in the UK whilst providing Dulux Trade with a double-page spread in each edition of the magazine.
Prior to joining CIB I had very little experience within the world of construction, I’d never fixed a shelf, I’d barely changed a lightbulb and seldom picked up a hammer. It seems I’m not the only one, a recent survey revealed that millennials are for the most part averse to a spot of DIY. In many ways, I am the personification of that trend, a clueless builder in desperate need of some tutelage.