By working closely and collaboratively with clients we can deliver effective campaigns aligned with core business objectives. We pride ourselves on becoming an integral part of a client’s business by building long term relationships, not only with the marketing team but with the wider business to gain a full understanding of a company’s objectives and issues. Our clients can rely on us to drive activity with a knowledge and enthusiasm that achieves consistent results.
Our Story
CIB was established in October 1984 by former owners Andy Cassie and John Woodberry, both previously working at RIBA, who left to form a business that would fill a clear gap in the market, a marketing communications consultancy with genuine knowledge of and expertise in the construction market.
Our company has grown to become the UK’s leading consultancy of its kind. As a multiple award-winning agency, we continue to flourish and service clients right across the UK and Europe.
CIB in 3 minutes
A Quick Word From Our Directors
With a wealth of B2B construction industry experience, Catherine and Gavin took over the business in April 2016 and continue to drive it forward. They have an active involvement with clients and campaigns on a day to day basis.
Gavin Tadman
Managing Director
We work hard to understand the shifting dynamics of communications, as we move towards Web 3.0. This is achieved through a mix of networking, participating at industry events, absorbing the influence of B2C marketing and the failsafe of hands-on activity. In this way we offer our clients best advice on the structure of their marketing. I enjoy nothing more than meeting with potential clients to share the insight gained in running countless campaigns for some of the leading brands in the sector.
Introducing Our Senior Management Team
They are supported by a dedicated and experienced senior management team with a range of complementary skills and expertise.
Kieran Powell-White
Creative Director
As Creative Director, Kieran oversees our design team providing the energy and spark behind many of the ideas and concepts that form an integral role in the creative and digital campaigns we deliver as an agency.
With nearly 30 years experience interpreting creative briefs, half of which has been in the construction industry, he combines a real passion for branding with a strong graphic design background to achieve impactful, effective design across all the media he works on.
Nick Gill
New Business Development
Nick has extensive B2B construction industry experience having joined CIB in 2001, working in a variety of roles within the agency. He has a strong understanding of the various strategies and tactics that can be used to successfully engage audiences in our sector having previously headed up the Client Services team as well as extensive insight into the changing media landscape through his years as our senior media planner.
He now heads up our new business development while also contributing strategic input into existing clients and campaigns.
Emma Marsh
Group PR Account Director
Having worked for CIB since 2004, Emma has a wealth of specialist construction marketing expertise, from working with leading brands and start-up businesses across all channels within the built environment.
Providing in-depth industry knowledge, valuable insight into the supply chain, strong media relationships and drawing upon the full breadth of CIB services, Emma is able to help clients shape their marketing strategy, create valuable content, and implement tailored campaigns to ensure that whatever the objective – the most effective means of delivery is proposed.
Jacqui Irving
Client Services Account Director
With more than 18 years marketing experience in both client and agency roles, across multiple sectors, Jacqui heads up our Client Services team, where we focus on delivering integrated campaigns.
Jacqui loves communication and believes in the effectiveness of cross-channel delivery; each element from PR, social media, print and digital have their own merit but the challenge is combining them to ensure optimum performance. She enjoys taking an initial brief and then thinking of the best approach to achieve an agreed set of objectives.
Mandi Ronald
Head of Accounts and Corporate Services
With experience working at both Reed Publishing and a London advertising agency, Mandi has lived and breathed the construction industry since 1986 gaining fantastic insight from a publisher's perspective and now agency side.
Having worked in a number of different roles at CIB over the years, she’s been able to leverage both her media and print buying experience for the benefit of our clients and now looks after our HR as well as overseeing our systems, processes and procurement practices – providing an essential support mechanism to our client facing teams.
Joanne Evennett
Group PR Account Director
Joanne has enjoyed over 13 years of both client and agency life - specialising in the construction industry for the last 10. In this time, she has been involved with and led across numerous accounts, projects and campaigns for all manner of companies, helping to deliver and communicate key business objectives for their chief audiences.
Joanne is adept at curating and devising valuable PR content and strategically implementing this in the most effective, integrated way. Working collaboratively with clients and media, she enjoys managing teams and workload to deliver successful results.