We were really excited to get our creative teeth into a new print advertising campaign for Nu-Heat, designed to engage the plumber, self builder and home improver.
Nu-Heat has a strong heritage when it comes to Underfloor Heating but is less well known for its renewables offer.
The 'Brand Nu' campaign delivered a confident typographic approach to Nu-Heat's advertising requirements. This flexible 'campaignable' platform allowed us to communicate key messages to the different audiences required, while at the same time building the Nu-Heat brand with ‘Nu’ at the heart of each headline.
“Nu-Heat reviewed a number of agencies and found that CIB Communications was outstanding in getting a grasp of the campaign brief. The team produced concepts which were creative and produced final versions quickly to meet our deadlines. Above all, the really enthusiastic team is a pleasure to work with.” - Adrian Troop, Sales and Marketing Director, Nu-Heat UK Ltd