Phoenix Resourcing Specialists (PRS), the leading recruiter for the Technical, Facilities Management, Property Management, Construction and Energy sectors approached CIB to manage the launch of it new website and rebranding, its first since the company was formed in 2001.
After more than 14 years using a logo and image which was designed when the company was set up, PRS decided it was time to update the brand to reflect the high quality service it provides to customers such as Interserve, Kier, Mitie and ISS, and also to mark the business’ entry into a 15th year of trading.
The rebranding exercise was also pushed forward to support an internal restructure of the company to supply seven distinct, but integrated markets all related to UK FM, construction and property industries. The newly formed sectors for PRS are: Technical, FM, Construction, Property, Energy, Support and Executive.
CIB helped PRS with designing and building the new company website and offered additional PR and social media support to promote the relaunch to the recruitment and construction industries. The campaign included a press release, social media promoted posts campaigns and just for a bit of fun...a short edited video for social media, involving the whole company, showing the rebrand in progress.
With widespread online and print media coverage, and 33,700 social media impressions, PRS’ directors were delighted with how well received the new design and restructure of the company was by its customers and by the wider market.