Delivering distinct messages to different customer groups is a challenge we regularly face for clients.
For Tobermore we’ve taken this to the next level with a fully responsive website that delivers customised content depending on the audience/region a user selects which is subsequently stored in their cookies. The sub navigation, site imagery and general content all adjust to ensure a site that really resonates with the individual needs of a visitor, whether they’re a homeowner or a professional but also whether they’re based in NI/ROI or on the UK mainland.
With the use of large project imagery within the website header and footer, the site capialises on some great project photography communicating the aesthetic impact world class paving and walling can make in both domestic and commercial applications.
With the inclusion of helpful functionality such as the request a quote, find a stockist and find a paving contractor sections, the site delivers a great user experience - whether it’s being browsed on desktop, tablet or mobile.
“The brief was all about understanding the differing needs of our various customer groups and creating a world class website that addressed their specific requirements in a visually engaging manner – something I’m pleased to say CIB has really delivered on.”
Glenn Robinson, General Manager, Tobermore Concrete Products Ltd