Working within strict European corporate guidelines is something we're very used to. In many cases delivering a fresh design approach that excites the client (and the end user) without upsetting the corporate brand police can be a bit of a balancing act.
The brief for Alpha Heating Innovation was to devise a new creative approach that could be applied across all literature and collateral, to improve visual consistency and better reflect the company as an innovative business delivering high efficiency boilers and low carbon solutions. The challenge was incorporating the corporate barcode device within the new designs, in a more sophisticated and appropriate way.
The use of strong bold colours for wayfinding combined with a cleaner, more relevant design has added real vibrancy to the literature and broader marketing collateral.
This new Alpha look and feel, which sympathetically incorporates the corporate barcode, has subsequently been rolled out to direct mail, advertising, newsletters as well as dual branded in-store posters for merchants.