An Evolving Strategy for Marley

PR

An Evolving Strategy for Marley An Evolving Strategy for Marley
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CIB has enjoyed a long relationship with Marley Plumbing and Drainage and has provided construction PR on an on-going consultancy basis and ad hoc creative design for almost a decade.

As Marley’s strategy constantly evolves in response to market drivers, CIB has always been ready to react accordingly, ensuring key product and service messages are communicated via media targeting the key audiences: specifiers, architects, M&E contractors, plumbers and installers.

Having long established relationships with these magazines means the PR team has been successful in gaining consistent coverage through case studies and feature articles, but also with setting up interviews, comment pieces and step-by-step installation guides.  Additionally, CIB provides Marley with full support for exhibitions, award entries and filming.

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Client testimonial

“Over the years CIB has become a valuable extension to the marketing team, providing us with a strong PR service and support where we benefit from their knowledge and expertise of the industry.”

Samantha Park, Brand Manager at Marley Plumbing and Drainage