21 editors attend Airflow PR launch event
Each day in construction PR represents a new challenge, never more so when the team is trying to find a new way to promote a product or service. In the case of Airflow Developments, a specialist in mechanical ventilation for the built environment, we were tasked with launching the new Loovent eco residential fan that ties into the Green Deal energy efficiency scheme.
Our press launch event – which had to be staged at the less than ideal ‘run-up to Christmas’ period – attracted a total of 21 editors from the construction industry trade press and achieved almost 300 column centimetres of coverage. Plus it generated several feature opportunities that would be spread out over the course of the following year.
The Loovent eco launch is a classic example of how successful construction PR can deliver significant results over both the short- and medium term.
“When launching a new product, generating relevant press interest is critical. We were delighted with the way in which CIB created a comprehensive PR communications plan and delivered an exciting media launch event which attracted an impressive number of editors from our trade press. The continuing editorial exposure since the launch has helped propel the product to a significant market share in its first year. I would recommend you speak with CIB Communications if you have similar aspirations to launch a construction related product.” - John Kelly, Marketing Manager, Airflow