Integrity Software provide the Evolution range of accounting software for the Construction Industry in the UK and Ireland.
Our brief was to create a compelling case for Financial Directors to upgrade to their new Evolution M software package, communicating the key benefits and helping to combat any reasons for them not engaging.
It's said a picture tells a 1,000 words and a key tactic within our campaign was the creation of an easy to understand infographic to get across all the key facts and figures in a graphically engaging way – the animation enabled viewers to quickly understand and relate to the series of features and benefits which are all delivered in bite size chunks.
The ability of the infographic to translate, in a lot of cases, complex messaging and deliver it in a simple to understand manner has made it an integral tool in the ongoing campaign.
“We found that the infographic was a very useful way of communicating a relatively complex message to our customers in an interactive way which was easy for them to digest and relate to. We were impressed with CIB’s creativity, and as ever, ability to work to challenging deadlines.” - Richard Boston, Marketing Manager, Integrity Software