How to film a ‘how to’

Digital, Video

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Producing 'how to' videos is something we're regularly asked to do for clients but how do you make them really engaging?

For Nu-Heat we produced two such videos using clever overlay animations to help bring the key messages and content to life. Featuring Rachel Roberts, one of Nu-Heat's own Technical Account Managers, the videos have a genuine, authentic feel providing the homeowner with everything they need to know about warm water underfloor heating and heat pumps.

But the real proof is in the results.

Promoted through Nu-heat's social media channels, e-communication and on their website, the underfloor heating video had 6,000 views in the first week alone and the two videos combined have now had in excess of 20,000 views with an average viewing duration of over 6 minutes and 4.5 minutes respectively.

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