Catnic is the leading name in steel lintels and expanded metal building products for the construction industry.
They required a communications platform that could reach not only the builders’ merchant but also its core customers. After an 18-month period of minimal marketing activity, largely directed by the economic climate and the effect of the recession on the construction industry as a whole, it was key to deliver an integrated campaign that would re-position Catnic as the market leader in the eyes of both the merchant and its customers.
The ‘Make it Happen’ campaign successfully communicated Catnic’s unique blend of technical expertise, robust sales focus, product development excellence and deep heritage.
Integral to the campaign was the monthly competition within Professional Builder, which reinforced the core message that, whatever the challenge, Catnic will be there to help the builder make it a reality.
Catnic was named 'Supplier of the Year' at the 2011 BMN Awards and attributed that success in part to the success of the 'Make it happen' campaign.
“It’s delivered just what was needed for the business - demonstrating how good, effective marketing adds real value to a business, especially during difficult market conditions. ‘Make it happen’ shows that really understanding your customer and applying a good, robust and attractive campaign to meet and exceed their expectations, results in a marketing team delivering over and above for a business.” - Charmaine Petty, Marketing Manager, Catnic