One of the great challenges of trade PR is to continue to deliver fresh, differentiated copy to a relatively narrow range of publications, and it was for our expertise in delivering precisely this that construction solutions company Sika came to CIB.
Sika offers a hugely diverse range of products – from adhesives and sealants through to woodcare, additives, paints and landscaping products – for the small builder and DIY trade, and has tasked our team with keeping its brand front of mind within its key target markets.
Central to our long-running and highly successful campaign have been innovative, regular columns in Professional Builder, aimed at reinforcing the key product messages and engaging readers through competitions and give-aways. These have included 'Thrill Sika', 'Unbreakable Bond', 'Sika Solution' and 'Hide and Sika', and together they have helped to achieve ultimate stand-out for the brand.
“CIB provides us with fast, reliable copy and good links to the key media and have been partners for seven years. They always take time to understand the products and how they fit with our long term strategy.” - Graham Cole, UK Business Unit Manager, Sika