When Prater made the decision to invest in a new website - one that would better reflect its position as the UK’s leading specialist contractor, this presented an ideal opportunity for modernisation of the branding.
Prater has a rich brand heritage and like any organisation that has grown over time, the brand has consistently evolved. With a new managing director at the helm; a need to communicate the variety of sectors and disciplines within which Prater works; position the organisation as an industry leader as well as ensure that its projects were effectively showcased – it was time to embark on the next chapter.
The extensive project included a new website, new branding and associated guidelines, a crucial bid submission folder, stationery, workwear and livery, while sector specific iconography has been created to ensure that the variety of sectors Prater works within are more clearly communicated.
The new website features stunning photography, project and sector specific videos, to showcase its extensive portfolio - including documentary style project videos for some of Prater’s most notable and pioneering projects such as Alder Hey Children’s Hospital and BSkyB.
The bid submissions folder has been completely revamped to include inspirational project photography while the introduction of a practical slip case ensures it is both visually appealing and durable - creating an excellent first impression for prospective clients.
The re-brand was successfully completed in time to launch at Prater’s annual Supply Chain Conference to over 80 key partners.
Fresh, modern and better aligned with Prater’s parent company, Lindner, it reflects Prater’s position as the UK’s leading external envelope contractor and partner of choice for many – while putting its projects centre stage. The rebrand has already elevated the perception of Prater within the marketplace. Feedback from the Prater senior management team is that whereas previously the specialist contractor had been seen as an expert in one particular sector or discipline by many of its existing clients, Prater is now seeing an increasing amount of interest for sectors or disciplines not previously utilised.
“Prater has always had a rich brand heritage – our name is a mark of quality and capability. In recent years our business has evolved and adapted. Therefore it was absolutely essential that our brand evolved with us. We are delighted with the results which have helped to elevate Prater’s position in the market inline with our capabilities and achievements.”
- Kate Prater, Marketing Director, Prater