CIB has successfully re-branded and re-launched Automated Building Controls Group (ABC) as Automated Building & Energy Controls (or ABEC).
The change in name reflects the increasing importance of energy at the heart of building performance and the key role building controls are playing in driving efficiency for clients’ cost and carbon savings.
Having conducted some market research looking at the current perception of the ABC brand amongst their existing customer base, CIB then coordinated and delivered the full re-brand – from developing the new brand identity, website and sales collateral right through to the creation of a corporate animation and supporting PR and social media.
This new name and brand identity was officially unveiled at the Gherkin on the 22nd January at a launch event arranged by CIB and attended by a mixture of 100 existing clients and prospects.
“We selected CIB as our full agency partner after a rigorous selection process and have not been disappointed. CIB have given us truly great customer service, and have excelled in every aspect of their support. We are delighted with our new brand but also the strategic advice and direction CIB have provided to us.”
Dan Kittow, Managing Director, ABEC