We're currently recruiting, click here for details on current roles

We're currently recruiting,

click here for details on current roles

Securing results for Buttonfix

Social Media

Securing results for Buttonfix Securing results for Buttonfix
Share this:

Buttonfix is the developer of the innovative Button-fix range of removable panel fasteners. An award-winning product, Buttonfix wanted to increase awareness of its Type 2 Fix amongst its day-to-day users - plumbers and bathroom fitters - and tasked CIB to do so.

Utilising Buttonfix’s existing video demonstrating the Type 2 Fix in action and being used to fit a bath panel, a social media advertising campaign was devised.

The initial campaign used the video to drive clicks to the Type 2 Fix webpage. Generating more than 900 clicks, a result rate of 1.32% and 70,100 impressions, the Facebook campaign was a great success.

To build upon the results and drive conversions, CIB devised a ‘retargeting’ campaign. Creating four bespoke Facebook audiences, the campaign targeted:

  • Those who viewed over 10 seconds of the video during the initial campaign
  • A video view lookalike audience
  • Website visitors from the past 180 days
  • A website visitor lookalike audience


The campaign used a condensed 45-second video of the initial film as its creative to act as a refresher for those who saw the original and provide essential information to the lookalike audiences. The call to action was intended to drive traffic to a list of Button-fix distributors and ultimately, generate sales. 

The results of the campaign were astounding. Driving 5,839 clicks to the website at a cost per click of 8p, the result rate was an impressive 6.51%.

A clear demonstration of the impact of exceptional targeting, the two-stage campaign that had a combined budget of less than £1,000, delivered its objective.

  • Desktop
  • Tablet
  • Mobile

Client testimonial

“The Facebook advertising campaigns created by CIB produced real results - we’ve received phone calls about product pricing and for further information, and our website analytics demonstrated a 4,700% increase in traffic from last year to our ‘where to buy’ page.” - Julie Freedman, Head of Sales and Marketing, Buttonfix