Some companies have the view that, to get the best from PR, it is good to change agencies every once and a while. However, if you have the right agency in place – long term relationships should mean clients really do reap the rewards.
One of our longest-standing PR clients is Fernox, and in 2014 the chemical water treatment company is celebrating a landmark 50 years.
CIB has handled the PR for Fernox for 13 of those years. As such, we take enormous pride in consistently coming up with fresh new ideas that keep the company firmly in the spotlight.
A 50th anniversary is an ideal time to remind customers and the wider marketplace of the company’s expertise, experience and on-going innovation. And as a well-loved brand – it is also a great time to show Fernox’s personality and have a bit of fun.
Planning the PR strategy for this year began in early 2013 and the CIB PR team developed a proposal that would ensure maximum press coverage throughout 2014 in the core plumbing and heating press for Fernox as well as merchant and public sector titles.
Press releases, company profiles, case studies, competitions, bi-monthly columns, animations, videos and a variety of individual social media campaigns are all playing an integral role in this year’s PR strategy.
Furthermore, what better way to kick-off proceedings than a celebratory press event in January that saw 26 editors from the trade UK press attending.
So keep your eyes peeled on the trade press this year – because if CIB is doing its job properly – you’ll be seeing a lot of Fernox.
“CIB offers its clients a unique service as they not only work collaboratively, as you would expect of an agency, but they also act as an extension of the Fernox marketing team. We are delighted with the communication plan devised and executed as part of our 50th anniversary event programme and look forward to working with CIB in the future.”
Francine Wickham, Global Marketing Director, Fernox