The use of case studies within advertising can be an excellent way to demonstrate a company’s broad capability and credentials providing that added re-assurance that a client’s particular product is a proven solution.
The Cable Management division within Metsec manufactures cable containment and support systems for the mechanical and electrical services industry and has recently been awarded contracts at a number of prestigious projects including Canary Wharf Crossrail Station, Drax Power Station and more recently the Manchester City training ground.
To capitalise on these impressive projects, we created a suite of print advertisements to appear in the key building services and M&E titles. The creative concept uses Metsec product as the hero of the ads with cable tray used to form easily recognisable icons, each designed to represent a key project in an engaging way and without the need for photography.
The advertising campaign and supporting PR and social media continues to successfully build the Metsec brand and communicate their pedigree within this sector.