Key to the design brief for the new Coillte Panel Products website was to capitalise on the high brand equity that both SmartPly and Medite hold, in order to develop the profile of Coillte Panel Products.
The responsive site design and structure uses the two brands as basic building blocks - playing a key role in connecting Medite and SmartPly as sister brands. As such, wherever visitors are on the site, the other brands are always clearly visible, helping to build this connection.
The background of each brand site adopts the product itself as the background helping to clearly identify where you are and position the product itself as the ‘hero’.
Common features include a stockist search, live twitter feed and also an option to request a quote for a particular product, panel size, thickness and quantity.
Focusing on visual consistency, the new site was designed to give brand consistency across the group with multi-language functionality (English, French, German and Dutch) built in across all platforms - desktop, tablet and mobile.
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