In September 2014, our client Coillte Panel Products provided more than 350 SmartPly OSB3 panels for a stimulating architectural collaboration, including Arup, The Building Centre and 00 Design Studio, which took place as part of London Design Week.
Wikihouse is an open-source construction set. Anyone can design, download and ‘print’ CNC-milled houses and components, which can be assembled with minimal skill or training. The Wikihouse 4.0 was constructed outside The Building Centre in London, over a 5-day period.
We decided that the best way of capturing the project was via time-lapse video. We organised and set up time-lapse cameras around the Building Centre, which captured the entire build process from start to finish.
The press was then invited to view the ‘live’ project. From this point it became a global ‘viral’ campaign. The final edited video was shared by The Huffington Post, aired on BBC Breakfast News, first covered by The London Evening Standard, then The Times, The Daily Mail, The Guardian, blogged about by BBC journalists and discussed by trade magazines from Construction News to New Civil Engineer and Architects’ Journal.
The video is an outstanding example of how time-lapse can be used to capture innovative building projects. And moreover, it proves the value that creative films can have within the construction industry
The video, which was hosted on the Coillte Panel Products Youtube page, gained more than 23,000 views in the first week and 35,000 in less than four. After sharing the video through the clients social media channels, Coillte’s interaction levels increased by nearly 200% month on month and they also gained 100 new followers on twitter.