Promotional spend incentive campaign
The success of the pilot has been such that the campaign is now due to be rolled out across all of its branches.
The success of the pilot has been such that the campaign is now due to be rolled out across all of its branches.
We achieve an average of 37 pieces of coverage per month for Makita with 73% of this coming from free editorial rather than paid-for opportunities.
In just six months we achieved over 187,000 media impressions with only four pieces of coverage subject to an editorial charge. Analysis shows that we consistently achieve more coverage for Forbo's product launches than any of its competitors.
Our two-year content strategy resulted in pre-registrations increasing by 88% in 2022 and again by a further 35% in 2023.
Our simple but powerful creative launched a full multi utilities range, successfully building a customer base resulting in all 24 branches now trading in this key product line.
To engage the general public, we devised and delivered a strategic live event at busy Manchester Piccadilly train station.
Thorn Lighting trusted us to help ensure brand consistency across an expansive range of product collateral and materials used globally.
Our multifaceted, integrated campaign helped Valspar Trade reach a new audience and take the fight to the big paint brands in the UK market.
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