Forbo Flooring

Launch of Surestep Fast Fit

CIB has worked with Forbo Flooring since 2009 and a key remit is to support NPD launches across the year. One such example was the recent launch of Surestep Fast Fit, developed in response to the growing demand for flooring solutions that can be installed quickly with minimal disruption.

It’s an adhesive free, HSE compliant safety flooring range designed for demanding commercial environments where a quick turnaround and minimal disruption is required - but where slip resistance is also a priority. It's perfect for all sectors where safety is important, including healthcare, education, retail, public buildings, and offices.

From an initial launch release and subsequent sell-in of topical features focused on the environmental and time-saving benefits of adhesive-free flooring, CIB was able to secure an initial 12 pieces of coverage across the flooring, specification, retail, public sector and FM press, with a further six commissioned features spread nicely across a six-month period to give longevity to the campaign and increase OTS. The coverage achieved over 187,000 media impressions and only four pieces were subject to an editorial charge. A mixture of print and online, 100% of the online coverage included a backlink, on websites with an average Domain Authority Score of 33.

This high level of coverage is typical of that achieved for Forbo, with competitor analysis demonstrating that Forbo achieves significantly more coverage for product launches than any of its competitors.

“We are delighted with the results from this campaign. CIB has been our strategic PR partner for over 15 years and their exceptional service and support has been invaluable. The team has a deep understanding of our products and market, and their proactive approach ensures that every campaign, like our latest for Surestep Fast Fit, yields similar high-value results.”

Donna Hannaway, Head of Marketing UK & Ireland, Forbo Flooring Systems

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