At CIB, we love working with clients of all sizes, but genuine industry-leaders, such as Makita present endless opportunities for exciting PR work. During 2020, we’ve worked with the company to raise its brand profile with trade professionals, with a particular emphasis on extolling the values of its cordless range.
It’s at this time of the year that we pause and reflect. And what a year it’s been. Era defining? Politically the most divisive? You may have woken up on the 13th December thinking that politics and democracy had won the day. I would argue that it was nothing of the sort, but down to the winning communications formula of the power of three.