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CIB Blog

Making PR count for Makita
At CIB, we love working with clients of all sizes, but genuine industry-leaders, such as Makita present endless opportunities for exciting PR work. During 2020, we’ve worked with the company to raise its brand profile with trade professionals, with a particular emphasis on extolling the values of its cordless range.
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The impact of coronavirus and home working on our key industry media
Home working has become everyone’s new modus operandi, but what impact will this have on marketing in the construction industry and the channels we consider as part of our campaigns and more specifically media strategy…particularly in the short term? For the purposes of this blog, I’ve examined whether there’s a pattern in the impact lockdown is having on our key industry media's online traffic and digital engagement.
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The Power of Three
It’s at this time of the year that we pause and reflect. And what a year it’s been. Era defining? Politically the most divisive? You may have woken up on the 13th December thinking that politics and democracy had won the day. I would argue that it was nothing of the sort, but down to the winning communications formula of the power of three.
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