For many, the idea of influencer marketing seems like a relatively new concept. In fact, it’s a technique that’s nearly as old as marketing itself. Open up any social media platform and within a few minutes you’re guaranteed to find a Z-list celeb hawking a product at you. We’re often asked who the key influencers are within our market and how best to connect with them. But identifying credible influencers in our market isn’t straight forward. The construction industry doesn’t operate like others.
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Over the years we’ve been involved in hundreds of pitches and I’m happy to say we have a fairly good record…winning about one in two on average. Before we agree to a pitch, there’s a number of questions we ask ourselves to establish whether a client or opportunity is right for us. It’s always important to remind yourself as an agency that a pitch is a two-way process.
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I recently made the journey down to London for the 2019 FIREX International exhibition. Held at the London ExCel, FIREX International is Europe’s only dedicated fire-safety event, with over 130 exhibitors and an estimated 18,000 people expected to have attended over the three days. As well as supporting our clients, Isover and Quelfire, who were exhibiting at the show, and hosting a series of editor visits to their stands, a key attraction of FIREX for me was the wide array of industry-led seminars available.
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