CIB Blog

Understanding the Client’s Client
At CIB we pride ourselves in understanding our clients’ customers – what they like, what they dislike and what they want – it’s the best way to understand how you can position the client within the market and against its competitors.
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Working In The Construction Industry
Having worked within the construction industry for the past three months; I feel enough time has passed for me to take stock on what I have gained from the industry thus far. In this blog, I give an overview of what I have learned and the benefits of working within the construction industry.
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The Budget? You’re the agency, you tell me
One of the things I enjoy most about my job is making a budget work hard for a client – and in recent years this has become ever more pertinent, due to the proliferation of comms channels and tactics. Conversely, one of the things I find most frustrating about my job…is being asked to guess what that budget might be.
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