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CIB Blog

Big On Promises, Great On Rhetoric But Long On Delivery… Sound Familiar?
It seems we find ourselves living in a time where people are able to promise the Earth, without having a plan in place to deliver on those promises – to say whatever they want to win and grab centre stage and worry about the ‘how’ later. This actually isn’t a commentary on modern politics but is an observation on how an increasing number of agencies appear to treat the pitch process.
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