CIB Blog

The impact of coronavirus and home working on our key industry media
Home working has become everyone’s new modus operandi, but what impact will this have on marketing in the construction industry and the channels we consider as part of our campaigns and more specifically media strategy…particularly in the short term? For the purposes of this blog, I’ve examined whether there’s a pattern in the impact lockdown is having on our key industry media's online traffic and digital engagement.
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The Power of Three
It’s at this time of the year that we pause and reflect. And what a year it’s been. Era defining? Politically the most divisive? You may have woken up on the 13th December thinking that politics and democracy had won the day. I would argue that it was nothing of the sort, but down to the winning communications formula of the power of three.
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Rewarding BIM excellence
Each year, our Building Information Modelling (BIM) software client holds its annual UK Tekla Awards, which recognise those projects that exhibit real design innovation, pushing the boundaries of structural engineering and BIM. The initiative provides CIB with a great opportunity to develop wide-ranging content for Tekla – from the initial awards announcement, through to technical case study development of the winning entries, feature placement and social media content, ensuring consistent exposure across a prolonged period of time.
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