My tool training with Makita - and how it helped shape their campaign

What my hands-on Makita tools training involved

The Makita UK training session ran across two days, during which I got the chance to learn from passionate Makita trainers about the theory of how their innovative battery and tools systems work.

I particularly enjoyed getting hands-on experience using a range of tools, including combi drills, angle grinders, breakers, and routers, experiencing first-hand how powerful the tools were.

Having never used a tool other than my dad’s (very old) electric screwdriver, I was slightly apprehensive and intimidated. Over the two days however, I grew more confident and really enjoyed it, excited by how smooth I could sand a strip of wood or cut a shape into a plank of pine.

I was particularly daunted by the prospect of using an angle grinder – slightly concerned I was going to go up in flames – however after learning about wearing appropriate PPE and receiving a thorough explanation from the trainer about the five checks we make on the disks before inserting them, I was convinced to give it a try.

The angle grinder actually ended up being my favourite tool to use, the sparks making me feel almost like a professional.

Tools training with the client helped me see an old campaign in a new light

One valuable takeaway from my training with Makita UK was learning about the evolution of battery powered tools and how monumental a fully battery-powered, universal system is to all areas of the construction industry.

It gave me a fresh understanding of the impact behind Makita’s ‘One Battery Fits All’ campaign, where CIB supported the brand in delivering its debut TV advert back in 2021.

How the training session enhanced CIB’s partnership with Makita

The training session at Makita not only deepened my understanding of the client’s products but also strengthened my ability to effectively communicate through press releases and other pieces of copy the benefits of each product feature, what advantage it offers to users; and gain a deeper understanding of the unique functions of each tool.

As such, the experience was directly tied to the success of our recent Makita construction marketing campaign, where the knowledge gained informed product launches, technical feature creation, video case studies, and more for the client.

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Partner with CIB for Construction Marketing

At CIB, we bring a hands-on, highly informed approach to construction industry marketing, built on deep product understanding and first-hand experience. If that’s the kind of marketing support your construction brand needs, contact us today; we can’t wait to meet you, your business, and your solutions!