White papers: turning technical knowledge into thought leadership

Delving into the details of a technical matter or learning about a whole new area is one of the reasons why I have worked in construction PR for over a decade. Researching and writing a white paper has never failed to expand my understanding and appreciation of this multi-faceted industry.

Our experience drafting white papers for diverse construction sector clients

With our diverse client base from roofing, flooring, HVAC and water treatment manufacturers to specialist contractors and construction software providers, I’ve had the opportunity to write white papers on an array of topics. These include:

• Designing for neurodiversity
• Fire regulations for roofing systems
• Acoustic design
• The Building Safety Act
• Structural waterproofing regulations
• Water treatment for the alternative proteins sector
• Water treatment for the microelectronics sector
  

My research process for B2B construction white papers

To write something that is educational and valuable to the target audience requires a deep dive into the issue at hand to fully understand the nuances of the topic or piece of legislation.

In the vast majority of cases the process will begin with me speaking to one of the technical experts within our client’s business. A chat with someone who has many years of experience in the industry and is a topic area expert will give me all I need to know to get started.

I then draw on information from a wide range of sources including news articles, industry commentary, guidance from industry bodies, academic research and documents such as British Standards and the Building Regulations.

Some of the white papers we have produced also needed to be applicable across different global markets, meaning an international focus was required.

Limitations of relying on existing standards and documentation

In many cases, we have been tasked with creating a white paper precisely because there is an emerging or evolving area where the currently available resources do not provide practical knowledge for professionals.

With little existing documentation to aid research, conversations with our clients’ technical experts become even more crucial to understanding the subject and producing informative and impactful copy for a white paper.

Balancing technicality and accessibility

The drafting of the white paper is a challenge I enjoy. It needs to strike a balance between providing an excellent level of technical detail while still remaining accessible and fully comprehensible for people with varying levels of knowledge.

The role of design and visual communication in white papers

The words in a white paper are only half the story. With the content approved, our design team takes over to create a document that is easy to read and engaging, bringing in illustrations and photography to complement and enhance the written content.

Need support creating a technical white paper?

Contact our team to find out how we can help you create technical content that will position your brand as a thought-leader and expert in its field.