My InstallerSHOW 2026 experience…

Each year that I’ve attended the InstallerSHOW has been a great chance to get valuable experience, offering new and different challenges to get stuck into, and this year’s show followed the same pattern, just bigger than ever before!

The task at hand consisted of capturing a range of content for client social channels, including:

• Behind the scenes videos that captured the buzz of the show
• Timelapse footage with a guide to each stand
• Product demos, highlighting key product USPs in an engaging way
• Interviews with key team members
• Showcasing new product ranges and brand refreshes, launched at the show. One of the biggest focal points was Geocel’s newly consolidated Powered by Dow™ range
• Evergreen video content, that can be used not just to promote the show but in future social schedules

Most of the content was to be live posted throughout the show, as a means of encouraging footfall to the clients’ stands, meaning it was all hands-on deck to quickly edit the content and get it scheduled. I’m so proud of what I was able to achieve over the three days, a fantastic variety of engaging social media content for every client.