Bloody Content Marketing

I keep having to talk ‘content marketing’ and to be honest, it drives me mad.

Catherine Caplis - Joint MD

Catherine Caplis15.09.2014

This whole ideal of ‘creating and curating valuable content’ – erm, haven’t PR professionals been doing this for years? Surely it’s just the tools – and the channels - at our disposal that have evolved?

Technical case studies and advisory articles that could once only be channelled through magazines can now be re-purposed for blogs, provide a basis for videos and pushed out through social media – and for what aim? Well to ‘establish and maintain goodwill and mutual understanding’ of course… the definition of public relations! I rest my case.

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