Bringing Alpha into their prime

CIB has been a close creative partner of Alpha Heating Innovation for many years. When it comes to impactful creative executions, our knowledge of the brand ensures we are in the best position to deliver. The last couple of years have seen the creativity of these solutions increase dramatically.

The creation of a system of client-editable social media templates via Canva has meant that Alpha can maintain an agile, in-house social media presence without losing the professional look and feel of agency-designed content. Perfect for the business-as-usual posts that make up the majority of their feed on a daily basis.

For bigger impact, CIB has been at the forefront of some of the most exciting campaigns in Alpha’s history. From engaging social media content that helps motivate Alpha’s always-loyal independent installer base, to a flagship above-the-line consumer campaign featuring a fully animated TV advert that aired during Christmas 2020 and was backed up by inspiring social media and print collateral to increase Alpha’s share of voice in the UK.

We are currently working on a bold creative and strategic repositioning of the Alpha Heating Innovation brand that will see it stand confidently toe-to-toe with even the biggest names in the industry.

When it comes to delivering creative worth talking about, we’re always ready to bring the heat.