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How Advertising Has Shaped Our Industry

There is an exhibition coming up in March 'The Festival of British Advertising', which will celebrate the very best of British creativity from the past 100 years. From the PG Chimps to the Smash Martians and the Cadbury’s drumming gorilla; from Lord Kitchener’s ‘Your Country Needs You’ to John Lewis’ Buster the boxer....

Reading through an exhaustive list, I sense that nothing from the construction industry will be featured in the event after all this is a B2C event. It got me thinking, that if they are celebrating 100 years of advertising, surely there is something, even if it were just one advert that could be considered worthy of inclusion? If not, it makes me feel sorry for the history of our sector and even less enthusiastic about the future. I can think of at least 2 campaigns that stand out.

I'm interested in gaining your thoughts to see if there is anything that could be considered worthy of a space on the wall of the exhibition? 

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