For all you budding phone photographers out there, prepare yourselves for a new Instagram feature.

Launched today, Instagram Direct gives you the option to snap and share moments with specific groups or contacts.

As an avid user of the app, I think this is such a great addition, as there are some photos that I don't feel the need to share with all of my followers. It now gives me the option to share special family moments, or a photo of that band we saw last summer with specific groups of friends, family or followers that are most relevant to the image.

With the Insta-Universe growing to over 150 million users worldwide, this feature provies users with a more personal extension to the realm of digital image sharing.

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