Geocel Fix Radio tour Facebook campaign

In preparation for Geocel’s four-week, countrywide tour with Fix Radio, we designed a series of simple social media assets to utilise as part of a promotional social media campaign.

These assets were intended to promote the tour and inform followers of the relevant times, locations and products on offer. They included daily posts for the Geocel Facebook account with the details of the merchants being visited on that day.

We also produced three short animations to tease the tour in the preceding weeks, these were then utilised for an ad campaign targeted to the specific locations of each leg of the tour. Finally, Geocel asked for some customised assets for each merchant brand for use on their own social media channels.

We were happy with final results and the way we managed to combine the Geocel, Fix Radio and merchant brandings into a template that could be easily amended for daily updates to the schedule.