What Makes The Best PR Client – Agency Relationships…

What does effective collaboration really mean in PR?

For me, the best and most efficient client relationships are those where collaboration lies at the heart of the partnership; a two-way affair, where the PR agency is embedded in the marketing and communications department, not merely just as a service but also as an extension to the team.

Take our work with Makita, for instance. Some of our team enrolled in a Makita tools training course to gain firsthand understanding of their products so we could work seamlessly as a natural extension of their team, speaking the same language and anticipating their needs.

Why agency – client teamwork drives PR results

While we bring years of PR experience and industry knowledge to the table, every business is unique, and agencies rely on close relationships with their clients to really become the brand in their work.

In order to provide the best possible PR service, we rely as much on client input, direction and pressure as we do on our own training, knowledge and editorial contacts and relationships.

So for me, I thrive on the clients that not only work with me, but that are constantly pushing and challenging me for results - particularly in an age where the standard PR activity is becoming only one element of our service.

Collaboration in PR - and the growing need for integrated campaign coverage

With the prolific surge in social media and trade magazine’s digital offerings becoming all the more sophisticated, the need for stand out, integrated campaign coverage across a multitude of platforms is all the more pressing.

In my mind this can only be achieved if the partnership between agency and client is as tight as it can be, collaborative in nature but one that also constantly pushes and demands the best possible outcome.

Choose CIB for a truly collaborative construction PR partnership

Partner with CIB and see the difference a PR agency that works as an extension of your team can make, driving results, innovation, and impact together. Get in touch today.