One of Stuart Turner's most valuable sales tools is its product brochure. As part of a major design project, we undertook a complete rationalisation of its product offer, developing a new, clearer product architecture that is now used across all of its marketing collateral as an engaging way to sell the company’s ever growing portfolio.
The project required our creative team to fully absorb themselves in the brand, pull it apart and reinvigorate it - combining a clear strategic vision with high quality design.
“To reflect our heritage of engineering excellence within the market place coupled with a desire to better place our growing portfolio for the future, we undertook a detailed and strategic review of how we categorise and sell our product offer. The work CIB undertook has not just resulted in stand out literature to be proud of but a whole new way of marketing our portfolio, which we have rolled out across the business. They took the time to listen and understand our proposition and having CIB take a step back and provide us with a refreshed approach has really invigorated our marketing – and the feedback has been fantastic. I would recommend their service to any design/marketing team as an integral part of the process.” - Sharon George, Marketing Co-ordinator, Stuart Turner