CIBTDMP

SEO, GEO & PPC with TDMP

Two specialists, one joined-up team: PR from CIB and search from TDMP.

Two specialists, working as one team

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The CIB team

Catherine Caplis

Joint Managing Director and co-owner of CIB

With more than 30 years’ experience in construction marketing, Catherine has worked both agency and in-house, representing some of the biggest industry brands. She has spent her career helping businesses communicate their products, ideas and issues in ways that engage their audiences and deliver tangible results. Her expertise spans strategic marketing, public relations, content, digital and social media, advertising and brand development. Throughout her career, Catherine has worked across manufacturers, trade associations, merchants and construction businesses. She has particular experience in translating technically complex subjects into compelling communications, combining a deep understanding of the construction landscape with a strong belief in creative, commercially focused marketing. A passionate advocate for high-quality communications, Catherine has written extensively on construction marketing, content, social media and wider industry issues. She also champions the role communications can play in improving perceptions of construction and encouraging a broader and more diverse range of people to see the industry as an exciting place to build a career. Today, Catherine combines the strategic leadership of CIB with hands-on involvement in client communications, drawing on decades of sector knowledge to ensure the agency continues to deliver intelligent, creative and effective marketing for the built environment.

Emma Marsh

Head of PR – South at CIB

A highly experienced communications professional, Emma has spent more than two decades at CIB, giving her an exceptional understanding of both the construction sector and the media landscape that surrounds it. She has built long-standing relationships with clients, journalists and industry contacts, and brings a practical, results-focused approach to every brief. At the heart of Emma’s work is a belief that good PR starts with finding the right story. Whether that means uncovering a strong case study, identifying an expert opinion that adds something meaningful to an industry debate, or creating content around a new product or project, she is skilled at turning technical information into stories that people genuinely want to read. Emma oversees PR programmes for a diverse portfolio of construction brands, working closely with clients and CIB’s wider team to ensure communications support broader business and marketing objectives. Her approach is proactive and collaborative, combining a strong understanding of her clients’ businesses with an instinct for what will resonate with editors and their audiences. Alongside client strategy, Emma plays an important role in developing CIB’s PR team, sharing the sector knowledge, media understanding and high standards that have been built over her many years with the agency. For Emma, successful PR is ultimately about relationships: understanding a client well enough to spot the opportunities others might miss, knowing what makes a worthwhile story, and consistently delivering content that earns its place in the construction media.

Joanne Evennett

Head of PR – North at CIB

Having spent more than 20 years with the agency, Jo has developed an in-depth knowledge of the construction and built environment sector and the communications challenges facing businesses within it. She works closely with clients to understand their priorities, audiences and wider commercial objectives, translating these into focused PR and content programmes that deliver meaningful results. As an account lead, Jo is involved throughout the life of an account – from planning campaigns and identifying opportunities to shaping content, coordinating activity and making sure the detail is right. She is equally comfortable discussing the bigger strategic picture with a client as she is getting involved in the day-to-day work needed to make a campaign happen. Jo has worked across a broad range of construction products, brands and audiences, building particular strength in technical B2B communications. She understands how to get beneath often complex subject matter, find the story within it and communicate it in a way that is relevant and engaging. Relationships are a key part of Jo’s approach. She works as an extension of her clients’ teams, building a detailed understanding of their businesses and maintaining the close communication that keeps accounts moving forward. Internally, she works across CIB’s PR, content, creative and digital teams to bring together the right expertise for each brief. It’s this combination of senior-level experience and continued day-to-day involvement that defines Jo’s role at CIB: providing clients with experienced counsel while remaining closely connected to the work being delivered on their behalf.

The TDMP team

Adam Tuson

Managing Director and co-owner of TDMP

Adam provides strategic direction across TDMP’s client accounts, bringing extensive experience from both agency and client-side roles. Having held senior marketing positions with leading international organisations, he has a strong understanding of the demands placed on marketing teams and what businesses need out of their agency partnerships. At the heart of Adam’s approach is a clear focus on understanding the client’s market position and objectives, working closely with teams to ensure requirements are clear and strategic plans translate into effective activity. He combines a strong eye for detail and an analytical approach with a practical understanding of how marketing needs to work within the wider business. Alongside his strategic responsibilities, Adam is closely involved in the commercial side of client relationships, from developing commercial terms through to ensuring successful contract fulfilment. His approach is grounded in building strong partnerships based on trust, transparency and results.

Dan Frost

Chief Technical Officer and co-owner of TDMP

With more than 25 years’ experience in IT and web technologies, Dan leads the operational and technical aspects of TDMP’s services, combining deep knowledge with a practical understanding of how technology can support wider business objectives. Having worked in senior technical roles at major organisations and been involved in the web since the 1990s, he brings extensive experience of how digital technologies have evolved and how businesses can use them to create commercial opportunities. Dan is passionate about SEO and digital strategy, with a particular interest in the rapid development of AI and its implications for search and digital marketing. He keeps closely abreast of emerging technologies, considering their potential impact on established digital strategies and where clients can innovate.

David Hyde

Head of SEO at TDMP

An SEO specialist with 25 years’ experience in SEO and digital marketing, David brings extensive technical expertise and a deep understanding of how search works behind the scenes. He has worked both client-side and within agencies across the UK and Europe, giving him a broad perspective on the challenges businesses face and the role SEO plays in delivering sustainable digital performance. David focuses on understanding how search is changing and what those changes mean for businesses. His analytical and forward-looking approach ensures clients can take a confident, proactive digital stance and thrive as the landscape shifts. He is responsible for setting SEO campaign agendas and ensuring client websites are well positioned to perform across both traditional search and emerging AI-driven search experiences. This forms a significant part of TDMP’s Search Everywhere Optimisation approach, ensuring clients are equipped to build visibility wherever their audiences are searching.

Yasmin

Head of Content & Client Services at TDMP

Yasmin brings substantial client-side experience across both the public and private sectors, combining client relations, content strategy and SEO expertise to guide highly effective digital activity. Her career has spanned local government, national ecommerce and large corporate environments, giving her a strong understanding of diverse client needs and the value of clear communications. Yasmin is particularly focused on translating client goals into actionable digital programmes. She plays a key role in defining the scope of campaigns, ensuring content activity works in close alignment with core SEO and Paid Media objectives to form a cohesive Search Everywhere Optimisation strategy. Dedicated to building strong, transparent client partnerships, Yasmin places great importance on ensuring clients and stakeholders understand the work being undertaken, why it matters and how it contributes to their wider objectives. She works closely with clients throughout the process to ensure programmes stay focused, well managed and aligned with expectations.

Results

Results we have delivered together

SEO & PPC

Helping a leading waterproofing and insulation products manufacturer improve conversion rates, fix technical site issues, and speed up growth.

Key results

+875% conversion rate increase in 6 months
+390% paid media conversions (Q4 vs Q3)
+231% increase in technical brochure downloads
98% site health score achieved (up from 66%)

Paid Media

Supporting the launch of a global lighting manufacturer and supplier’s interactive digital application (City of Thorn) across multiple European markets.

Key results

8.25M+ targeted Google ad impressions
+66.9K high-intent clicks to the interactive tool
+25% ad engagement boost through creative testing

SEO & PPC

Integrated campaigns bridging digital and TV advertising, capturing end-user demand during peak season to drive B2B installer sales for a heating systems manufacturer.

Key results

+110% increase in organic traffic
+50% growth in product registrations & brochure downloads
-31% in overall cost-per-conversion

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Contact

nickg@cibcomms.co.uk 01372 371 800

Head office

Thorncroft Manor

Thorncroft Drive

Dorking Road

Leatherhead

Surrey

KT22 8JB

Northern office

Galen House

17A High Street

Neston

South Wirral

CH64 9TZ