Clever DM delivers the goods for Fixfast

Fixfast challenged us to develop an engaging direct mail campaign to deliver an important message to its core building envelope contractor customer base - namely, that they can now track all Fixfast orders via the DPD app.

This clever pop up box direct mail piece was therefore the perfect vehicle - encouraging its customers to download the DPD app, follow up on deliveries and see who has signed for parcels themselves rather than having to call Fixfast each time to find out where a parcel is.

This was an important piece of comms for us designed to take the strain off our customer services team while putting the power in our customers hands when it comes to checking on deliveries. In the following month we saw an increase in app usage of 22% and an increase in successful deliveries up by 4% which is significant for a business shipping over 1,000 orders a week. We’re already planning the next phase and look forward to working with CIB next year.”

- Emma Watkins, Head of Marketing & Customer Service, Fixfast

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