Building a more powerful product launch
For the launch of Catnic’s SolarSeam® system, the question was, how do you elevate a product launch into an event with more impact and longevity?
For the launch of Catnic’s SolarSeam® system, the question was, how do you elevate a product launch into an event with more impact and longevity?
This exciting multi-media campaign featured four well-known faces from the industry helping to boost audience awareness and engagement.
We achieve an average of 37 pieces of coverage per month for Makita with 73% of this coming from free editorial rather than paid-for opportunities.
In just six months we achieved over 187,000 media impressions with only four pieces of coverage subject to an editorial charge. Analysis shows that we consistently achieve more coverage for Forbo's product launches than any of its competitors.
Our two-year content strategy resulted in pre-registrations increasing by 88% in 2022 and again by a further 35% in 2023.
To engage the general public, we devised and delivered a strategic live event at busy Manchester Piccadilly train station.
Our multifaceted, integrated campaign helped Valspar Trade reach a new audience and take the fight to the big paint brands in the UK market.
The CMA award-winning College Tour helped introduce the next generation of decorating professionals to Valspar Trade - and proved very popular among colleges and students, with us exceeding our target of course attendees by 44%.
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