A side by side installation

When British cable management manufacturer, Marshall-Tufflex launched a new, first-to-market product that transformed the installation of ceiling pattress tiles, the company called on CIB to manage and produce a demonstration video.

Rebecca Harborne Account Director

Rebecca Harborne14.02.2022

This video was to be used to both help sell the new product into merchants and to raise awareness of the product with installers.

Recognising that the features of the new product enabled a unique time saving benefit to installers, previously not possible with products currently on the market, CIB recommended a split screen time-lapse video format to showcase an installation using the new product.

By enhancing the video content beyond a standard product demonstration to show a real-world installation scenario, the split screen approach provided a visual representation of two installations side by side, emphasising the ‘old versus new’ upgrades that the new product offered in a compelling, clear and easy to follow format.

Make sure to keep an eye on Marshall-Tufflex’s social media channels and see if you can spot the video!

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