I had a really enjoyable and informative night at the recent Pantone Colour Workshop, organised by our client Forbo Flooring Systems.
As part of Forbo’s Office segment marketing plan, the company has organised a series of Pantone Colour Workshops across the UK, with the purpose of educating architects, specifiers and interior designers on the future of colour within workplace design.
To get the most from the initiative, CIB was brought on board to develop video content, which will now be pushed out across Forbo’s social media channels throughout the year – extending the event’s reach.
I worked closely with our videographer to develop a series of vox pops and an overview video. I also ran Forbo’s social media accounts on the night. From boomerangs to stills, time lapses to short videos, this helped Forbo to deliver insightful and engaging ‘in the moment’ content for its Facebook, Twitter and Instagram feeds.
See the overview video here.