Safesite, our rooftop safety equipment client, was shortlisted for the B2B Marketing Awards, Direct Marketing Campaign of the Year for the “Gingerbread Man”.
The concept was simple, edible and very effective. It caught the judges eye but didn’t scoop the main prize, which was won by Atos and its agency Ogilvy One.
However to be shortlisted, with such a low-cost, high-impact direct mail piece is exceptional. The return on investment combined with its memorability as a simple dynamic piece shows that you can create great work on a very small budget.
Well done to Safesite for being shortlisted, well done to us for creating it.