EGGER makes InstallerSHOW debut

As a significant investment for EGGER, it was important that we used this opportunity to gain as much value as possible from the event. With this in mind, we ran a variety of planned content in the run up to the show and attended the event itself.

In the lead-up to the show we distributed a press release and produced various pieces of blog content for use on the Installer website. As well as this, I invited key editors along to the stand to meet the EGGER team and learn more about their comprehensive product range.

On the day, we led these editors around the stand and showcased some of the products EGGER had on offer. We also captured various pieces of video content, to post on EGGER’s LinkedIn page. These had to be filmed and produced on a tight schedule, allowing them to be published before the end of the show.

A combination of behind-the-scenes clips, timelapse footage and interviews were captured on Day One of InstallerSHOW, all speedily edited ready for posting across the three-day show. It was a great mixture of fun behind-the-scenes content that captured the buzz of InstallerSHOW, including show mascots and more informative videos about what EGGER can bring to the housebuilding industry.