Lend An Ear - Why industry insight drives better construction PR results

This ensures that we can produce proactive comment pieces and feature articles that are on message, resulting in fewer copy amends and a quick timeline of the draft to distribution.

Using deep brand and product knowledge to shape stronger construction PR outcomes

Importantly, detailed brand and solution knowledge can be used to hook into current industry debates and discussions, to present a unique and newsworthy story angle. This is crucial when the client is a voice amongst many, looking to be heard on the key issues facing the construction industry.

One such example is the award-winning work we do for the Structural Timber Association (STA):

Currently, in the midst of a skills shortage, the house-building sector is looking for alternatives to traditional building methods to ensure homes are produced in a faster, more efficient manner. As such, there are a number of professional bodies, companies and organisations professing that they have a potential solution to the crisis, and the STA approached us to ensure their voice cut through the noise.

Fully understanding the benefits of structural timber, and the underlying ethos and holistic strategy of the STA, ensured key messages were communicated in a timely and succinct manner.

This knowledge also positioned us to act as public-facing ambassadors during the STA’s Time for Timber: Planting Seeds of Change campaign, where CIB team members not only planned the activation but also manned high-visibility stands at Manchester Piccadilly station. Read the full case study.

How firsthand industry insight becomes newsworthy content

By attending client events, including AGM’s and seminars alongside traditional PR meetings, a detailed insight into the product and direction of the organisation can be gained.

This knowledge and understanding can then be used to hook into industry discussions and offer the sector technical feature articles. It is therefore of significant importance to remain well informed of all industry news and trends.

Be heard - choose CIB for construction PR and marketing

A specialist agency, we (CIB) pride ourselves on being up to date with industry news, with the CIB news conference making the rounds each morning, helping inform and shape our PR activities.

This enables us to pitch and importantly secure articles for our clients, highlighting the benefits of, for example, structural timber over traditional building methods.

Contact CIB today for a truly collaborative construction PR partnership. If you’re ready to talk – we’re listening.