Our construction PR team’s remit spans across the built environment and we represent a wide range of building products manufacturers, contractors, consultants, merchants and trade associations. This gives us an unrivalled insight into the issues and trends affecting the market and ensures we add value through our technical understanding and extensive experience.
We place a real importance on technical writing – we pride ourselves on obtaining an in-depth understanding of our clients' products and services and being able to engineer content in line with different target audiences.
We pride ourselves on achieving stand-out coverage for clients. We place over 400 features a year across a wide range of publications, in addition to an emphasis on getting journalists out and about – to site, to events and to face-to-face meetings.
As a specialist in construction PR we deal with all the key publications on a daily basis and work collaboratively with them to deliver content that is valuable to their readers and our clients.
Social media is now a crucial part of the mix and is fully integrated into our PR teams. With an in-house film production capability, activity also includes 'bringing stories to life' through filmed interviews, how tos and event overviews.
"We benefit immensely from their knowledge of the industry and their ability to adapt our PR activity where necessary to align with and reflect the company's strategy."
~ Julie Dempster, Marketing Manager, Forbo Flooring Systems