Saint-Gobain Ecophon develops, manufactures and markets acoustic products and systems that contribute to a good working environment by enhancing people's wellbeing and performance.
We were challenged to deliver a campaign to engage (and ultimately sell their acoustic solutions) to technical ‘.com’ companies and high end architectural/interior design practices looking to create aspirational office environments with interesting, fun spaces.
The combination of wellbeing and acoustics has always been one of Ecophon’s core messages but alongside this was a need to communicate the design freedom that their systems afford to a design conscious audience.
Through the inclusion of some fantastic interior photography of their products in-situ in some of their most high profile clients’ offices (Google, Microsoft amongst others), our DM campaign cleverly positioned Ecophon as a company who understand how to balance the design and acoustic challenges of high specification projects. This, combined with the use of confident minimalist statements and simple infographics, helped convey the transformational effect they can have on an office environment.
The large format newspaper style DM piece was hand delivered by the Ecophon sales team with just 500 being produced. The feedback from the sales team has been overwhelmingly positive and it’s already created a number of new project opportunities in its role as a discussion piece and leave behind.