With more people working from home, DIY and gardening are proving understandably popular.
Our recent campaign for Makita is designed to capitalise on this trend, building awareness of its cordless garden products with landscape gardeners and keen DIYers for a brand traditionally synonymous with power tools.
With over 200 channels to choose from, the main focus of our media team was ensuring budget was optimised and matched to the viewing habits of our target audience, while at the same time overseeing the successful re-purposing of existing US footage to create a tv advert that would appeal to a UK audience.
The campaign first aired during Game of Thrones on Sky Atlantic on Monday 15th March 2021 and will run until 23rd May appearing on Sky Sports, Sky News, More 4, Sky Atlantic, Quest, Dave, HGTV, Yesterday, Discovery and Sky History.
With TV consumption having also increased during the pandemic, due to the limited number of leisure options open to people during lockdown, there’s never been a more opportune moment for building product manufacturers to seriously consider this medium.
“As our first foray into TV advertising in the UK, the team at CIB were always on hand to help, advise, guide and ensure that Makita received the best value for our ad spend whilst meeting all the requirements from the brief. We continue to value the close working relationship we have.” - Kevin Brannigan, Marketing Manager, Makita