The practical application of BIM explained

66 Queen Square is a new office development located in Bristol. It is Skanska UK’s first BIM project, capitalising on BIM’s collaborative nature and visualisation capability to smoothly integrate the state-of-the-art office build with Queen Anne House.

Due to the project’s unique focus on supply chain BIM, the project presented the ideal opportunity to position voestalpine Metsec plc as the leading light gauge structural steel manufacturer with BIM capability in the minds of structural design engineers, consultants, main contractors and architects.

Given the project was a great example of the practical application of BIM, CIB believed video content was the logical route in documenting the project and therefore delivered voestalpine Metsec’s first video case study, for which the manufacturer delivered structural design support and created a 3D model of the infill walling solution.

Targeting structural design engineers and architects, the video was disseminated through the voestalpine Metsec website, social media and online advertisements.

The video was sold into selected construction and architectural publications along with an extended written case study to expand upon the video content. The result of the project was the creation of an exemplary, multichannel digital campaign, broadcasting relevant, quality content targeted directly at structural steel engineers and architects.

The results were truly breathtaking for a project of this nature, with the video receiving over 2,000 views in the first fortnight, due to CIB’s in-depth knowledge of the digital platforms available to it within the construction media.

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