CIB Blog

Digital Construction Week - Dystopia or Utopia?
Last Thursday (or was it last Thursday?), I made my way to Digital Construction Week at ExCeL London. On the way down to the venue, I had to change at Canning Town station, noting that if I had been there earlier, I would have been stuck watching Extinction Rebellion protestors being pulled off underground trains by angry commuters. On my journey, I happened to be listening to an episode of In Our Time, which was a discussion on H.G Wells The Time Machine.
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Forbo X Pantone
I had a really enjoyable and informative night at the recent Pantone Colour Workshop, organised by our client Forbo Flooring Systems. As part of Forbo’s Office segment marketing plan, the company has organised a series of Pantone Colour Workshops across the UK, with the purpose of educating architects, specifiers and interior designers on the future of colour within workplace design.
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Where are all the influencers?
For many, the idea of influencer marketing seems like a relatively new concept. In fact, it’s a technique that’s nearly as old as marketing itself. Open up any social media platform and within a few minutes you’re guaranteed to find a Z-list celeb hawking a product at you. We’re often asked who the key influencers are within our market and how best to connect with them. But identifying credible influencers in our market isn’t straight forward. The construction industry doesn’t operate like others.
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