Working with a brand as well-loved as Purdy is a dream – and we’re so proud of our new Inspiring the Next Generation campaign, which sees us travelling the country to interview professional decorators on ‘what makes a professional decorator?’
Although the industry seems to be slowly going back to some sort of ‘normal’, I’m sure that in some form or another virtual events will be here to stay – if not necessarily to replace exhibitions and conferences but to sit alongside.
I’m therefore hopeful that event organisers will take stock and evaluate what needs to be done to inject some much needed professionalism into how they are run.
We’re really excited to be working with ‘Britain’s Favourite Builder’, Julian Perryman on a major campaign for Geocel this year. The Geocel Setting the Standard video series will see us out and about on site with Julian, showcasing Geocel’s wide range of products – including THE WORKS PRO, the ecoSEAL system and the re-launched Mates range.