And the award goes to…

The challenges of award writing

There’s the chasing down project information and contacts, organising photography or obtaining existing images, interviewing multiple third parties, copywriting lengthy award entries that, quite rightly, want to get to the technical crux of the story and why your entry is worthy of the win. You then move onto chasing approvals from project stakeholders or technical teams who have other priorities on their list, and oh yes - then there’s the deadline.

Award entries are time-consuming and must be submitted on time, adding to the pressure. But they’re incredibly valuable to have in the marketing back pocket, when you’re looking for ways and means to create cut-through, visibility and establish the all-important credibility.

In our experience…

In the last two years, our Northern and Southern PR teams have helped clients with over 50 award entries. We’ve helped to achieve wins at the Construction News Awards, Structural Timber Awards, Off-Site Awards and the Pitched Roof Awards to name a few. We have also had entries shortlisted or highly commended across the FX Awards, the UK Green Business Awards, Investors in People and the British Business Awards. In our experience, a good award entry needs to be clear and to the point: less of the fluff, and more of what the judges want to hear.

As a full-service agency, it’s all about where we can bring best value and many clients use us for copywriting projects across the year, often with an industry awards wish-list high on that agenda.

Need support with construction award-writing?

The beauty of handing these to a specialist agency like us, (and not to any of the AI options, let’s not even go there today…), is that we’re a safe pair of hands that knows your market and what makes good award copy. Finally, we are well-established at writing technical content that tells the right story, and crucially, hits the mark with the judges. We love it!

If you’d like to know more, feel free to email me: emmam@cibcomms.co.uk