Back to basics with Alpha

Having worked with Alpha for over 10 years – working on every element of the marketing mix - from PR, Direct Mail and E-Comms, through to TV advertising – this year bought us back to a tried and trusted trade channel - print advertising.

Gemma Seal - Head of Digital

Gemma Seal15.04.2024

With a brief to encourage installers that haven’t used Alpha to give its high quality combi boilers and hybrid heating systems a go, we were given full creative freedom in terms of how best to execute the message.

And the outcome – an AI punk dog of course!

Alpha has always been open to trying something new, whether that’s creatively or in its delivery – one of the reasons I love working with them.

Look out for the advert across the heating press!

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