Back to basics with Alpha

With a brief to encourage installers that haven’t used Alpha to give its high quality combi boilers and hybrid heating systems a go, we were given full creative freedom in terms of how best to execute the message.

And the outcome – an AI punk dog of course!

Alpha has always been open to trying something new, whether that’s creatively or in its delivery – one of the reasons I love working with them.

Look out for the advert across the heating press!